Cosmetics companies are introducing sample products (kits) one after another to win the hearts of customers. As it became difficult to experience cosmetics in stores due to the impact of COVID-19, it was looking for a way to introduce new products. The service that sends the kit to your home after paying only the shipping cost is leading to the purchase of the original product and is receiving favorable responses from consumers.
Trisumers refer to consumers who do not trust product information obtained through advertisements and make a final purchase decision after experiencing the product themselves. A person in the cosmetics industry said, “In the beauty industry, where various products are poured out every day, the influence of trisumers is inevitable.
To target them, cosmetic brands are releasing trial kits one after another to experience products at reasonable prices.
Amorepacific launched a skin care essence experience kit through Sulwhasoo, an oriental cosmetic brand. It consists of 30 ml of essence and 15 ml of cream as it is a trial portion, and Concentrated Water Skin, Lotion, and Cleansing Foam trial portions are also included. Skin Angel launched the Madagascar Centella Basic 30ml Trial Kit consisting of toner, ampoule and cream, and the Madagascar Hyaluronic Cica Basic 30ml Trial Kit consisting of toner, serum and pack. Isoi, a cosmetic brand for natural people, introduced a pure line trial kit with hypoallergenicity.
Amorepacific drew a favorable response from consumers with the idea of sending samples free of charge only for shipping. Amorepacific previously introduced a service in which consumers select 12 samples they want to try out of 180 items from 20 brands, including Sulwhasoo, Hera, and Laneige, and send them home after paying the shipping fee.
Amorepacific said, “I am getting a great response in that I can choose the product that is right for me after trying out various product samples in advance, and the rate that leads to product purchase after experiencing the service is also very high.” According to Amorepacific, consumers who have experienced the service ‘tested several foundation lakes comfortably at home and got help in finding and purchasing a lake that suits their skin tone’, ‘they can try the products they were curious about after seeing the advertisement by paying only the shipping cost. It is also reasonable and useful.”
