Videos of eating Buldak-bokkeum-myeon spread like a trend on YouTube, and American professional basketball stars roam the courts wearing uniforms engraved with the Korean food brand bibigo logo.
The speed of territorial expansion of K-Food is frightening. Beyond Asia, in Europe and the Americas, Korean ramen, sweets, and frozen foods are attracting attention as anniversary gifts and party foods.
K-food is no longer exclusive to Koreans to the extent that there are many products whose overseas sales exceed domestic sales.
K-Food’s overseas sales are rewriting records every year. According to the ‘Korea F&B Consumer Goods Export Trend’ report released at the end of last month by the International Trade Research Institute of the Korea International Trade Association, Korea’s food and beverage exports this year increased by 16.3% year-on-year to $5.324.49 million (about 6%). 338.8 trillion won). Food and beverage exports, which surpassed $7 billion last year, are expected to exceed the maximum this year as well.
The success stories of K-Food overseas are more meaningful in that they achieved results with the taste of Korea. In the case of Shin Ramyun, it entered overseas markets with the same taste as produced in Korea, and in the case of Red Chicken Stir-Fried Ramen, a new product that mixed carbo and cheese flavor based on spicy taste captured the taste of foreigners.
A representative of the grand prize said, “We are enjoying the most traditional Korean flavors such as porridge kimchi, radish kimchi, and bachelor kimchi in 40 countries in the Americas, Europe and Asia.”
