You bought a new high-priced smartphone but the phone doesn’t work? It sounds absurd, but it has happened in Korea over the past two months. Hundreds of Apple’s iPhone 13 buyers have experienced the same symptoms. It is said that the phenomenon of ‘missed call notification’ popping up repeatedly after not receiving calls all day. Customers who visited the after-sales center had to turn around after only hearing that they did not know the cause. Some centers also explained that it was an “LG U+ network problem” because there were many problems with LG U+ subscribers. LG U+ burst into anger, saying, “Even if we ask to solve the problem like Apple, we don’t even get a proper answer.” After all, at the beginning of this month, after the Minister of Science, ICT and Future Planning said, “We will try to determine the cause,” Apple issued a statement saying “We are looking into the problem.”
On the 14th, Apple released a new version of its smartphone operating system ‘iOS’. Update items include “Fixing issues with voice recognition assistants and in-car apps”. However, in the list of updates checked on the 16th, the sentence ‘Fixing a problem that may not receive incoming calls on iPhone 13’ was added at the end. Apple’s website announcements are all made up of the same content except in different languages all over the world, and it is only on the Korean website. In fact, among customers who have installed the Apple update, there is a response that ‘the symptoms have improved. The telecommunication industry says, “The fact that an operating system update solved the problem is clear evidence that it was Apple’s fault from the beginning.”
Of course, it is fortunate that the problem has now been resolved. However, it is difficult to understand the attitude of Apple, which has not said a word of apology to a customer who has been suffering for more than two months and is so desperate to hide the problem-solving process. People who have experienced iPhone failures are unanimous in saying, “I will never buy an iPhone again.” I wonder if Apple has forgotten that it’s the customers that make it the world’s largest manufacturer and generate huge revenues.
