AMOREPACIFIC Vital Beauty selected Hallyu star Song Hye-Kyo as a model. t plans to carry out various marketing activities, starting with the advertisement for ‘Super Collagen Essence’.
Super Collagen Essence is the first product in Korea that AMOREPACIFIC received approval for skin improvement functionality from the Ministry of “Food and Medicines” Safety in 2010. It is collagen in the form of an ampoule to drink. Drinking one ampoule at the last stage of skincare will give you a feeling of moisture from the inside. On the 22nd, it will be introduced first at Vital Beauty Naver Store and AMOREPACIFIC Mall. From next month, they will be sold in open markets, general malls, Olive Young, and Aritaum stores.
An official from Vital Beauty said, “Song Hye-kyo is in line with the Vital Beauty brand philosophy, ‘Beauty starts with health, and health starts with beauty’.”
